Story Circle: Chapter 16 -“Commercialization and Digital Storytelling in China”

Cyborg in the Badlands

Story Circle: Digital Storytelling Around the World(2009), is a collection of essays “devoted to a comprehensive international study of the digital storytelling movement.” For this assignment, I chose to read Chapter 16: “Commercialization and Digital Storytelling in China,” by Wu Qiongli. The paper begins with a background and explanation of digital storytelling (DST), providing a summary of how it is distinct, mainly in its story-oriented, collaborative, direct nature; the use of simple, accessible technological tools and found materials; and a multimedia perspective. The author’s interest lies in the ways DST can and has impacted commercial practices in China.

Wu explains that there is a previously untapped group of consumers which may be the key to both spreading DST more widely internationally and boost revenue for commercial companies. In the age of the internet, there are both consumers and creators, and these groups have increasingly overlapped as technology has advanced. This intersection…

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